IEEE Melecon 2020 - Tutorial Track 3-2 - Debora Bettiga & Margherita Pillan - Human Behavior & Decision Making

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#neural activity detection #biometric activity detection #psychophysical activity detection #neuroscientific methods

This tutorial, Human behavior and decision making: multidisciplinary approach for investigation. Fundamentals and latest advances in research and technology, provides fundamentals and latest advances in research and technology about the application of the neuroscientific methods to analyze and understand individuals’ decision-making process, experience and behaviors. Presented by Debora Bettiga (Politecnico di Milano, Italy) and Margherita Pillan (Politecnico di Milano). 

What expressed by the conscious mind - through interviews, surveys, market research, focus groups - is not a complete and correct representation of actual wishes and behaviors of individuals.

On the other hand, a series of unconscious physiological manifestations are able to give indications about how people react, evaluate and filter communication stimuli.

Functional monitoring of biological data provides information on human stress, engagement, cognitive and emotional responses that find applications in the development of services for personal wellbeing and for the optimization of the interactive systems.

This emerging field of research lies at the intersection of different disciplines, such as neuro- and bioscience, psychology, bioengineering, marketing and design.

This tutorial provides the fundamentals as well as the latest advances in research and technology about the application of the neuroscientific methods, which include neural, biometric and psychophysical activity detection, to analyze and understand individuals’ decision-making process, experience and behaviors.

The tutorial will cover the following topics:

- Methods and tools that support the analysis of the decision-making process of individuals, in terms of both cognitive drivers and affective drivers and their interplay

- Neural and psychophysical activity as a response to external stimuli

- Methodological contributions on the use of mix-method approaches to research

- Design and industrial applications of neural and biometric methods

This tutorial, Human behavior and decision making: multidisciplinary approach for investigation. Fundamentals and latest advances in research and technology, provides fundamentals and latest advances in research and technology about the application of the neuroscientific methods to analyze and understand individuals’ decision-making process, experience and behaviors. Presented by Debora Bettiga (Politecnico di Milano, Italy) and Margherita Pillan (Politecnico di Milano). 

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