The American Medical Association (AMA) and the IEEE Engineering in Medicine and Biology (EMB) Society invite you to participate in the First AMA-IEEE Conference on Medical Technology devoted to Individualized Healthcare.

Individualized Healthcare is a broad term that encompasses what is known as personalized medicine based on genomically-determined patient profiles and technologies to deliver individualized treatment plans. Individualizing medical care benefits patients and engages healthcare providers, challenges engineers and demands that innovators develop low-cost and effective technologies.