Eric Persson is a Senior Executive at Infineon Technologies, a global semiconductor manufacturer specializing in applications and marketing of power electronics. His experience includes management of field applications, factory applications, marketing, and 20 years as a power electronic design engineer. Eric is an award-winning writer, presenter and educator, with more than 80 published papers, and 13 patents. A member of the IEEE and Power Sources Manufacturers Association (PSMA), Eric also served as Program Chair for the Applied Power Electronics Conference (APEC) 2017.